6 comments on “The Ballad of Google Plus’s Relevance

  1. Google+ was definitely a social media site that came full forced and then fell off! I could never forget the day Google+ launched and how it was the only thing most of my peers were talking about. I never joined the Google+ movement but when it first launched, I truly did believe that it could go somewhere for the simple fact that individuals were getting tired of Facebook’s invasive and constant changes. But it’s obvious that Google+ struggles to leverage itself amongst the other dominate social media sites, as well as, building a unique angle. I definitely agree with you that without an identity “Google+ is nothing more than a store-brand version of Facebook”.

    With the new acquisition of Instagram, Facebook has received numerous rants against the acquisition and how Facebook is currently looking in the social media realm. Maybe, this is Google+’s time to brainstorm and find a unique edge and gain the eyes of those who are not currently happy with Facebook. Now, may be the time but it’s all based on what Google+ can and will do!

  2. I agree I think Google does have the potential to take over the world, but through social networking not so much right now. Google + was an epic fail. Google’s intentions started out good but since it’s beta launch last summer I haven’t heard much about it. A friend invited me to join but I was not drawn in whatsoever. It didn’t offer me anything that Facebook, Skype, or Twitter couldn’t, so I wasn’t inclined to stay and develop “circles.” I’m already slowly phasing Facebook out of regular use in my life so something similar like Google + didn’t really appeal to my interests on a social media scale.

    I think if Google wants to truly dominate in the social media arena, they need to develop a unique and galvanizing idea that offers something no one in the social space has done. They have the potential to do it; they already lead the way in the technology sector. Facebook is constantly making changes to their platform that is not always met with good reviews, but they are starting to move in a direction that resonates for brands. If Google focuses on what type of platform they can provide to give businesses and brands a way to connect to consumers in a new and effective way, they have a good chance of breaking into the overcrowded social media space. Like you said they do need an identity and that is the only way they will make a wave.

  3. This is a spot-on analysis of why Google+ is still struggling to make its mark in the social media space. As you mentioned, Google+ has no unique selling proposition: as an avid Facebook user, I’ve never been remotely interested in joining G+, and its Hangout feature is certainly not enough to lure me into signing up. I think Google underestimated how firmly entrenched Facebook is as the go-to social network; many of us have invested time and effort in building our friend community on Facebook, so the thought of switching to another platform just seems needlessly inconvenient. Google should just accept that it can’t dominate every aspect of the Internet. It’s already the king of search, email and maps – it should leave social networking to companies that are clearly better at it.

  4. Yes it is true that Twitter and Facebook are winning the social networking war, but Google’s hasn’t given up. Although,I agree Goggle+ hasn’t really created much of a name for themselves as of yet.

    I also agree with the other comments that Google plus is too similar to Facebook. Yes, it may have some different features. However, why would people leave Facebook where there are 900 million users to join Google+. The social media landscape needs diversity and needs to support freedom of choice. Therefore if Google+ intends on winning over Facebook users, they need to differentiate themselves. Also, they can always learn from what Facebook is doing wrong.

    When Google+ launched, everyone said it was Google’s attempt at social networking. However with time, I could see how everything Google will be centered around Google+. For instance, a G+ id will probably be required to do things on Google. The reality is that Google+ will never replace Facebook as the personal social network. But it just may build and enhance its own social network while creating Google+ to become the future Google profile.

  5. Yes it is true that Twitter and Facebook are winning the social networking war, but Google’s hasn’t given up. Although,I agree Goggle+ hasn’t really created much of a name for themselves as of yet.

    I also agree with the other comments that Google plus is too similar to Facebook. Yes, it may have some different features. However, why would people leave Facebook where there are 900 million users to join Google+. The social media landscape needs diversity and needs to support freedom of choice. Therefore if Google+ intends on winning over Facebook users, they need to differentiate themselves. Also, they can always learn from what Facebook is doing wrong.

    When Google+ launched, everyone said it was Google’s attempt at social networking. However with time, I could see how everything Google will be centered around Google+. For instance, a G+ id will probably be required to do things on Google. The reality is that Google+ will never replace Facebook as the personal social network. But it just may build and enhance its own social network while creating Google+ to become the future Google profile.

  6. This is a great post!

    Not only in the U.S. as other comments mentioned, even in China, people were talking about Google+ when it first launched. One advantage of G+ is it inherits awareness from Google, so no doubt G+ could attract a lot of attentions at the very beginning.

    However, maintaining users is more challenging than attracting users for SNSs. I agree with you that G+ hasn’t found its unique selling points. It seems like after the temporary blockbuster, G+ was left alone to live and die by itself. Even if G+ had some updates, it was so confused about its business objectives and target audiences that it didn’t know where to publicize the new moves.

    I also agree with Tina that G+ can learn from what Facebook is doing wrong. An existing UPS of G+ is its “circle” function, by which people can narrow down their target listeners from a chaotic network given by Facebook. This goes along with the new trend of picking the specific information in the big data era.

    Thanks for the insightful article!

    Sandy

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